Feel What You’re Feeling

What would happen if you gave yourself permission to feel what you’re feeling?

Well I’m giving myself permission, and I’m just going to say it…

I’m tired.

a tired woman feeling her feelings

Are you?

I was so excited to get “back to normal” – head to the gym for classes, meet friends for coffee, attend an in-person workshop – but disruption and uncertainty seem to be knocking on the front door again.

And every time I yell, “Go away!” they just don’t seem to listen, ya know?

I’m tired of “pivoting” and “getting creative” and “looking on the bright side”.

And yet, I know I will.

That’s what I do.

But not yet.

First, I will allow myself to be tired.

And angry. And annoyed. And upset. And anything else I’m feeling.

For as long as I need to.

Because I know what I resist will persist.

So rather than fight or deny these feelings, I will allow them and acknowledge them.

Because you and I both know, if I shove those feelings down in the dark, they’ll only breed and grow and find little ways to sneak out – fuming at a slow driver on the road, sighing when I get the trainee in the checkout line, berating myself when I wake up and discover I forgot to turn the dishwasher on the night before.

I will work to avoid all that, by giving myself full permission to feel all that I am feeling.

Plus, I will find time to rest.

And I will up my self-care game.

I’m visualizing myself on a raft that I’ve desperately been trying to paddle upstream against the current.

Instead, I will stop fighting against and go with. I will turn the raft in the opposite direction and flow with the current.

The act of writing these words down has already caused something within me to move and shift.

Because I’ve brought my truth to light.

Because I’ve opened up to others and allowed myself to be vulnerable.

I’m giving you permission to do the same.

Acknowledge and feel what you’re really feeling.

Ask yourself this simple question, and just listen for the answer from within. Give your body, mind and soul the opportunity to speak, and if you feel inspired, perhaps you’ll choose to write your answers down.

The truth is, I am feeling…

Don’t judge your response. Just notice.

Notice how you feel when you give yourself permission to feel what you’re feeling and bring those feelings to the light.

What an absolute honor it is to be featured in this amazing article in Disrupt Magazine!

10 Life Coaches Transforming Lives in 2021

If you’re ready to transform your life, I’m here for you! 

I’m so Busy

Lately, whenever I ask folks how they doing, the standard answer seems to be, I’m so Busy.

Yup. It’s that time of year.

But I believe in the midst of our busyness, we can find moments to center and get quiet.

How can we find moments in the midst of the busyness to center and get quiet?

We do this by noticing.

Paying attention to what’s around us.

As you’re racing through the grocery store, take a moment to stand in front of the produce and see all the magnificent colors.

If you’re folding laundry, feel the textures of the clothing on your fingers.

When in your car, notice what you’re choosing to surround yourself with – negative news you’re barely listening to? Music you don’t necessarily find soothing? What about an inspirational podcast and a little aromatherapy to create your own sanctuary on wheels?

There are so many opportunities throughout your day when you can slow down, notice, and be more present.

This is self-care.

And it doesn’t require making an appointment for a manicure, pedicure or massage, it just requires you choosing to be more intentional in how you move throughout your days.

It’s truly a simple practice that can be deeply life changing.

The next time someone asks, How are you? take a moment to really notice.

Check in and ask yourself, How am I?

If you’re giving yourself these precious, soul-nourishing moments throughout your days, your answer most likely will be, “Good. I’m really good.”

After that, take that opportunity to sprinkle some of that magic on everyone else who needs to slow down and give themselves more moments to breathe.

Let’s be the ripples on the pond, spreading this self-care love out to those we meet throughout our days.

And notice, as you make space for these magical moments in your days, you’ll find that gratitude and appreciation flow in to fill that space.

And that’s a beautiful thing, especially during this “I’m so busy” time of year!

a woman enjoying quiet and centering time

​Looking to take a deeper dive? Check out the recent post on How to Start Your Day with a Positive Attitude!

My book, A Mom’s Guide to Creating a Magical Life, is especially perfect for this time of year as we transition into fall and back to school.

It’s full of thoughtful stories, engaging exercises, mantras and much needed breathing space.

If you haven’t already, think about ordering a copy as a gift for yourself or any other women in your life (maybe your kiddo’s new teacher?) who could use an influx of Magic!

A Mom's Guide to Creating a Magical Life Book



How to Start Your Day with Positive Attitude

Do you want to know how start your day with positive attitude?

It may not be as difficult as you think!

Only a few simple and easy changes may be all it takes!

Because how you show up matters, right?

a woman waking up with positive attitude

photo thanks to bruce mars of unsplash

Where to Start Your Day with Positive Attitude

First of all, have you thought much about how you begin each day?

The tone of day you’re setting by the way you begin?

Ready to bring in a bit of awareness?

So, let’s begin with a quick question – What’s the very first thing you do in the morning?

Do you reach over, grab your phone and see what text messages and emails arrived over night?

Or flip on the tv and start your day with a dose of morning news?

Jump out of bed and go from 0-60 to start the daily race of taking care of everyone else? Breakfasts, lunches, laundry, carpool, kitty litter…

Please don’t judge yourself. This is simply an invitation to begin noticing.

As you notice, ask yourself what is working and what is not.

Are you interested in making any changes?

A Real-World Example

One of my Transformational Life Coaching Clients shared a change she made to her morning routine to start her day with a more positive attitude.

She recognized that she had fallen into the habit of waking each day and immediately grabbing her phone, followed by turning on the tv and dousing herself with the morning news.

And then she reported feeling anxious and irritable throughout the day and agreed that a change in the way she began each day was worth examining.

Looking to create new habits that set a more positive tone for the day, she began waking a little earlier and beginning each day with a quiet meditation.

She reported that this small shift totally changed how she felt throughout the rest of her day.

More calm, centered and peaceful. More focused, productive and able to go with the flow.

And here’s the ever so beautiful part that caused my heart to sing with joy…

…she noticed her pre-teen daughter, who was waking up crabby and out of sorts nearly every day, began listening to the meditations with her.

“It has completely changed the tone of our mornings!” she said. “My daughter seems so much happier and centered each day.”

How gorgeous is that?

I believe in creating simple, realistic habits that will stick.

My morning routine is this: Upon waking, even before I’ve opened my eyes, I offer up a little mantra/prayer.

Then, when I place my feet on the floor, I reach for the glass of water I poured the night before.

Once teeth are brushed, I fill out my daily planner (you can get that here is you don’t already have it).

After that I pick up my book and continue my morning with a little reading.

I follow this simple routine which can take anywhere from just a few minutes to as long as I like, depending on the day ahead.

My phone is plugged in outside of the bedroom, and I’ll look at that screen on my time and my terms; once I feel more awake and ready to let the outside world in.

If it feels like you’re off to the races as soon as your feet hit the floor, set an alarm and get up a half hour earlier and give yourself that extra time.

Remember, you get to choose how you begin each and every day.

Can’t resist looking at your phone first thing, put it in a different room and turn off the notifications. Start small. Go for ten minutes after you wake up without looking. Even five, if ten feels too much.

Do you find yourself longing for the background noise of the tv or radio news? Switch it up and try an inspirational podcast or a bit of classical music for a change.

This is simply an invitation to notice your habitual behaviors and decide whether those habits are serving you.

And if not, make a shift.

You’ll be amazed to find how simple changes can have profound effects on your life.

Finally, I treasure your feedback! Email me at kasey@kaseymathews.com or leave a message on my Facebook Page! 

Please keep me posted on any progress, shifts or areas of struggles you’re encountering.

Small Habits Big Changes

Many people believe that in order to change their life, they have to take a huge leap. But that’s not true! Instead, the secret formula is Small Habits Big Changes!

As a Transformational Life Coach, I know for sure it’s simple, small habits that lead to big changes

So, here is an invitation…

…an invitation to evaluate where you currently are in your life, and assess what is working, and well, what not so much.

Hold up both hands flat in front of you with your palms facing up. Let one hand represent where you are now and raise the other hand 6, 10, 12 inches higher to represent the place you long to be.

Notice the space in between. Is there a lot of space? Space to fall. Space to lose hope. Space to give up.

This invitation is not about taking a big leap to close that gap.

Instead, this is an invitation to take small, doable steps forward.

Small Steps = Big Change

Small steps that become lasting habits. Small habits that create lasting change and get you to the place where you’re living the life of your dreams.

One small step, then another.

After that, another.

And another after that.

As you keep taking those small, habit-building steps, you’re creating and building new neural pathways in your brain.

What is one small and simple step you can take today?

taking a series of small steps which lead to big changes

photo thanks to brain mann on unsplash

What about a short walk outside to move your body?

Several glasses of water throughout the day?

You could make your bed?

Or call and connect with an old friend?

Sit quietly with your eyes closed for just a few minutes?

Play a piece of classical music while you sit down to answer emails?

Write in your journal?

Read a chapter in the book that’s been sitting on your bedside table since the spring?

You choose.

What’s the one step you’ll take today?

Then do it again tomorrow? And the day after that?

Remember, make it easy, realistic and doable.

And perhaps, after a while, you’ll be ready to take another step and add in another new, simple daily habit.

​Now hold up your two hands again in front of you and notice if that distance between your hands has closed a bit.

Above all, as you continue to take these small steps, at some point along the way, you may notice that you’ve made some significant shifts in your life.

Then prepare to take another step forward.

And then another.

If you’re feeling fully ready to jump in and close that gap in your life; to make amazing shifts and transform your life from ok to Magical, I have two coaching slots opening up in September.

Learn more about my Transformational Life Coaching Practice here, read Testimonials of past clients here and schedule your complimentary Discovery Call here.

How to Shift Your Mindset

Are you ready to shift your mindset and inspire others to do the same?

In a recent session with one of my Transformational Life Coaching Clients, the subject of family get-togethers came up.

She began talking about her family and offhandedly made the comment “Yeah, whenever my whole family gets together, it’s a total shit show.“

All my coaching clients know I’m a stickler about the language we choose to use.

I smiled at her and asked her to stop and think about what she’d just said; to take a moment and bring awareness to that language she’d spoken.

She smiled back at me and tilted her head to one side.

I pointed out that when she made that statement about her family get-togethers, she spoke it as if it was The Truth, and how when we speak The Truth or what we believe to be The Truth, we work really hard to prove ourselves right.

Her eyes got bigger, and I saw the lightbulb go off.

“Are you open to a new and different possibility this year?” I asked.

With a nodding head, she began to rephrase her statement.

Slowly and gently, we bounced words back-and-forth until a huge smile spread across her face, and she knew she had it.

“In the past, family get-togethers have been tough, but I’m open to the possibility that this get-together will be fun, joyous, and relaxing.“

Then she let out a big exhale.

We agreed to drop the first half of the statement, so she was left with these simple words…

“I am open to the possibility that my family get-together will be fun, joyous, and relaxing.“

We discussed further action steps she could take to ensure that she moved toward the event in a more deliberate and intentional way and brought in the golden rule – We can’t control how others show up and behave, but we can control how we choose to respond.

shift your mindset for a happy family gathering

photo thanks to tyler nix

“Remember,” I said to her, “The Universe is always listening. So let’s only say what we really want to be true.”

So, what about you?

Are there Truths you’re unconsciously telling yourself?

Think of this as an invitation… an invitation to shift your perspective, and open up to the possibility of recreating your Truth!

Two coaching spots will be opening in September (perfect for back to school and turning your focus on YOU) and I just added several Discovery Session Appointments to the August calendar!

These sessions are free, but limited, so first come first serve!

You can sign up and learn more about the sessions here – Magical Living Discovery Session


Feeling Vulnerable?

What to do when you’re feeling vulnerable?

For a lot of us, feeling vulnerable can stop us in our tracks.

But we don’t want to let that happen if we intend to live our best life, right?

My trick is that I try to get to the source of why I’m feeling vulnerable.

Here’s what I mean.

As most of you know by now, I recently launched a 30-Day Writing for Self-Care Challenge.

The challenge is off and running and going really well, but the truth is, it almost didn’t happen.

Creative Inspiration Arrived

The original idea for the writing challenge came to me on a walk.

The arrival of the idea initially brought much excitement and an influx of creativity.

I planned out daily prompts, created special cards and took photos of them in unique places.

But once the prompts were all chosen and it was time to send out the email invite, a teeny pit started to form in my belly.

“What if no one joins?” I thought to myself.

A picture emerged in my mind.

I was standing in the backyard. There were tables scattered across the lawn; one covered in drinks, one in desserts, another in little appetizers. I was in a long floral dress and had a huge smile on my face as I waited for everyone to show up. And I waited, and waited. But no one was arriving.

I stared out my office window and thought, “So what? I don’t care if anyone shows up.” And felt the old familiar amour of indifference blanketing my chest.

“Not this time,” I said out loud. “You’re not doing this. I DO care about this.”

Which meant I had work to do. I had to clear those fears and beliefs that were living in the recesses of my being, because I knew if I didn’t, I was on board the self-sabotage train and headed toward exactly what I didn’t want to see.

Later that day I utilized many of the tools I incorporate in my Transformational Life Coaching Sessions, including Ancestral Clearing, which, on that day, seemed to have the most profound effect.

It was in the middle of clearing those internal roadblocks, that I had a profound realization. I actually laughed out loud.

“This has nothing to do with me!” I shouted, upon which my pup, Georgie Girl jumped up and came running over.

As I rubbed her ears, I thought about all the times I’ve put myself out there, felt afraid, wanted to retreat and quit, and came back to my senses when I returned to my Why.

(I had gone through this exact scenario when I wrote my book, Preemie: Lessons in Love, Life and Motherhood)

This writing challenge was born out of my own desire to ignite my writing, but opening it up came from a desire to serve and inspire others and create a safe place to come together as a community.

I guess that’s reason enough to get out of my own way, right?

Which I did. And the challenge is off to a wonderful start, with over 275 amazing people from all over the world writing together!

And you are still more than welcome to join if it’s calling to your heart!

a woman in a field of flowers overcoming feelings of vulnerability

photo thanks to fanny gustafsson

We all self-sabotage and the more we excavate our fears and bring them to light where they melt away in the daylight, the more we will all become the best versions of ourselves and inspire others to do the same.

I believe whole-heartedly that when we as individuals take time to focus on becoming that best version of ourselves, ripples go out from us and positively influence those around us.

It’s how YOU, as one individual, has the power to change the world.

You’ve got this!!!


Is a Life Coach Worth It?

If you’re trying to decide if a life coach is worth it, perhaps this story from one of my recent client’s will help you decide!!!

a woman after working with a transformational life coach

Why I Chose to Work with a Life Coach

My entire life, I’ve been pivoting and changing from one thing to another.

When I started my business, I lacked any sort of direction, clarity, or sense of what I was truly good at.

In addition to rolling with whatever punches came my way, I was a glorified doormat for my clients, guilty of chronically undercharging, and feeling depleted because of my lack of boundaries. 

Ironically, I would’ve told you my self-care was impeccable! 

I had a therapist, I had friends, I’d worked with a business coach, but I knew I needed a different kind of help. 

I’d heard amazing things about Kasey Mathews from a friend who experienced her work as a Transformational Life Coach.

I watched all of the growth happening for my friend and spied enviously as she masterfully established boundaries with her own clients. I saw how she created self-care routines and habits that felt good to her.

As I cheered her on, I saw her vision grow and gain momentum, while simultaneously I was spinning my wheels wishing I could have those same successes.

My world was grey, my life was fine, but I knew something was missing.

I knew I was meant for more.  

After the initial Discovery Call with Kasey, I was sold.

She asked me to imagine myself in a Field of Possibility and envision a magic wand creating a world where I could have anything I like.

At first, I was frustrated because I didn’t know what that thing was, and I didn’t believe I could create the life of my dreams. But Kasey has a way of helping you to uncover what it is that’s lying underneath the surface.

She brings to light the difference between what you think you want, what others think you should have, do, be, and what YOU really want. 

And more importantly, she helps you to remove the limiting beliefs that stand in the way of moving towards what you want. So that true transformation and change can happen. 

My business and life look very different now.

The actual blueprint of my business is entirely different, with new clients and a clear direction and path. I’ve accepted my gifts and have been able to see for myself traits that I can tap into to truly help and support others in their growth as well through my work. 

Working with Kasey has: 

  • Improved my client and working relationships 
  • Grown my confidence 
  • Helped me to create self-care routines and habits that matter and feel right for ME
  • Show up more fully and present to my life and relationships
  • Helped me to find my voice in my personal and professional life 
  • Transformed my ability to own and share my truth 
  • Given me a completely different lens through which to view life

If you’re struggling with self-esteem, a relationship with your partner, knowing what to do with your business, getting clarity and direction, making the positive changes you know you need in life, and creating the life that YOU want to be living, I recommend working with Kasey Mathews as a Life Coach

The world and YOU are waiting for YOU. 

Does that help you decide if a life coach is worth it?

I am so truly humbled and grateful for those words. My client runs a very successful female-owned and female-run company and preferred not to have her name listed here, as she’d rather keep this part of her life quiet. Rest assured, all work with me is entirely confidential.

If you’re considering working with a Transformational Life Coach, I will happily offer you a complimentary, 45-minute Discovery Session. You can learn what the session will be like and schedule here – Magical Living Discovery Session.

And you can find testimonials from other client’s here – Client Testimonials.


I do this work because I know and believe the world needs strong, women leaders who are willing to stand up and share their gifts with the world.

Life Coaching is meant for all women – those who stay at home to raise their kids, run their own business, in or out of the home, work 9-5, share and spread their light through volunteer work or are in the process of discovering what their wanting to do in life.

When you live a life that you love, your light and energy radiate out from you and uplift and energize everyone in your world, which how you, as one individual, has the power to positively change the world!

So you tell me, do you think a life coach is worth it?

30-Day Writing for Self-Care Summer Challenge

I love to write. It’s my favorite form of self-care.

And yet, so often my journals, notebooks, pens and pencils sit untouched.


Why do I resist what I know is so good for me?

Do you do the same?

This summer I’ve decided to give myself a challenge. Write every day, for 30 days in a row.

But who wants to take on a challenge alone? Not me.

So, I decided to invite a few friends.

They LOVED the idea and asked if they could invite a few of their friends.

I started to feel super excited that I wouldn’t be writing alone!

Then I took a walk. (That’s where most of my inspired ideas arrive!)

Why not make this an offering for lots of other people to join? I thought to myself.

And thus was born… The 30 Day Writing for Self-Care Summer Challenge!

Will you join me?


First of all, this is totally FREE. No catches. No offers. Just me looking to get writing and hoping others will feel inspired to join!

Every day, for 30 days, I’ll send you a self-care writing prompt. You’ll receive the prompt as an email, but the prompts will also be shared in our private Facebook group (totally optional to join).

The prompts are intentionally designed to excavate the thoughts, feelings, dreams and desires that often get pushed deep down inside where they gather dust in the dark.

Let’s bring them to light and make some magic!

How Do I Sign Up?

Simply click the link below and you’ll receive all the details in your inbox!

30-Day Writing for Self-Care Summer Challenge

Stop Negative Self-Talk

Do you want to know how to stop negative self-talk?

The key is Awareness!

And here is my story to prove it!

I Hear Voices

photo thanks to anna shvets

Do you ever hear voices talking to you?

I do.

And when they talk to me, I listen up.

Because most often, they have an important message to deliver.

It was many years ago now, I was on the tennis court, when I heard a voice so clearly I stopped in my tracks.

It was my usual Friday tennis aerobics class, and I was taking turns hitting with all the other women in the class.

As the other women hit their shots, I’d offer up compliments and words of encouragement.

Amazing forehand, I’d say.

Gorgeous overhead.

You move so beautifully!

When the ball came to me, I’d focus, swing and hit…

and most of the time I’d mutter words like…

Come on.

That’s terrible.

Ugh. What’s wrong with you?

Until the day I heard a voice.

A small, little-girl voice from deep down inside me.

“Why are you so nice to everyone else, and so mean to me?” she asked.

And like I already said, I stopped in my tracks.

Time to stop the negative self-talk

an old fashioned tennis raquet

I had no idea I was speaking that way to myself!

No idea until that moment all those years ago when that little girl inside me finally spoke up.

And once I became aware of this negative self-talk habit, there was no becoming unaware.

I’d catch myself saying things, in my head or under my breath, like, Ugh, I’m so stupid. Then I’d pause, remember that moment on the tennis court, cancel those words and start anew.

The simple key was Awareness.

You’ll get it. No worries. You got this. I’d say to myself instead.

As I integrated this new habit of positive self-speak, I learned the incredible importance of talking to myself with words of love and kindness.

And soon came to see that speaking to myself in a loving and kind way is truly the greatest form of self-care I can offer myself!

Now it’s your turn.

Do you speak to yourself in ways you never would to a good friend or a young child?

No judgement. Just notice. Bring in Awareness.

Then decide if this is an area in your life where you’d like to make a change.

I’d love to hear!

Want to read more like this? Check out my post – Do Thoughts Create Reality?


How I Named My Business The Usual Magic

Are you wondering how to name your business?

Of course you want your business name to reflect your mission and who you are as a woman and person, right?

But sometimes we’re trying so hard to come up with the “perfect” name, we don’t see the name right in front of us!

Maybe your business name is hiding somewhere in the creation story of your business, just as mine was!

A coaching client recently asked me how I’d come up with the name The Usual Magic for my Transformational Life and Book-Writing Coaching.

“Actually, I didn’t,” I told her. “A friend came up with it when I told her the book agent story.”

She raised her eyebrows and looked curious.

“It’s a long one,” I said, chuckling at the memory and how far I’d come. “Definitely for another day.”

We both laughed, but I knew she wanted to hear it, so I dug through my old articles and found the story to send to her.

Then I thought it would be fun to share with you, too!

So here you go…

The Story of How I Named My Business

I was heading to New York City to meet my literary agent.

The literary agent for my book Preemie.

The literary agent I had hoped for from the get-go.

The literary agent in the #1 spot on the list of sixty I’d queried.

The literary agent I’d pursued for over a year.

I spent days picking out just the right outfit.

A sleeveless short navy dress with a long matching jacket.

“Cityish, right?” I’d asked hubby.

“Just be yourself,” he’d replied.

Big help.

“Shoes or boots?” I’d asked my sister-in-law once I’d made it to Connecticut.

“Definitely the shoes. They’re fabulous.”

“Do I look ready for New York City?”

My brother chimed in. “Kase, don’t say New York City. Just say ‘New York’ or ‘The City.’”

“Right,” I said.

His advice while dropping me off at the train station the next morning was, “Just be yourself.”

“John,” I gave him a knowing look. “Be myself?” Here I collapsed my knees in a buckling motion while simultaneously throwing my arms in the air and accidentally hitting myself in the head with my bag.

“Right,” he said, looking around the station, taking a step away from me. “Just be you, toned down and contained a bit.”

When he asked if I was sure I knew where I was going, I pulled the notepaper from my bag, flapping it in front of his face.

Just Being Myself

An hour later I was in “The City,” standing in Grand Central with two hours to make it to the Upper West Side.

Bathroom. Hair still straight. Check.

Outfit smooth and stylish. Check.

Hungry. Check.

Smoothie stand. Check.

Ginger-Mango. Check.

Notes from brother. Check.

Up the steps. Check.

Vanderbilt Ave. Check.

Cab to Central Park West. Hmmm.

No cab.

Phone out. Call brother.

“Where’s the cab stand?”

“What cab stand?”

“Outside Grand Central.”

“Kasey, there’s no stand. Just step in the road and put your hand in the air.”


“A cab stopped!” I yelled into the phone.

“Good. Get in it!” my brother yelled back.


I opened the cab door. My first thought was, “Wow, this cab is immaculate.”

I stepped forward, trying to get my bag into the back seat first. I was fumbling to hold onto my phone. Then I watched as the lid of my smoothie caught on the lip of the cab door.

It was an explosion.

A Ginger-Mango Smoothie Explosion.

It took me a moment to realize what had happened. Smoothie dripped from my eyelashes. It fell from my hair. I could feel it traveling inside my left ear. When it hit the ground it splashed up between my legs. The front of my dress and jacket were covered. COVERED.

Nightmare, right?

The back seat of the cab was sloshing with smoothie and suddenly the street was full of honking cabs, waiting for us to move.

I stood frozen, clutching the roof of the cab.

“Um, do you have any napkins?” I asked the cabbie. He threw a bunch my way.

I wanted to close the cab door and tell him to have a nice day.

But I got in.

The smoothie moved like a giant yellow blob as I pushed it across the back seat.

“Um, do you have any more napkins,” I asked.

More napkins came my way. I tried to wipe the front of my dress and ended up with white napkin lint on top of the baby-puke colored stains.

“I don’t know if I should laugh or cry,” I said to the cabbie.

Another wad of napkins fell in my lap.

And then I laughed.

I laughed and laughed and laughed all the way to the Upper West Side.

After giving the cab driver an enormous tip and more apologies, I called my brother from a park bench.

“Kasey Mathews you did not. Please tell me you did not do that.”

“I did.”

“Ok, don’t panic,” he instructed. “There are dress shops all up and down Columbus.”

And he was right, there were. Only each dress shop was teeny-tiny, filled with a select few teeny-tiny dresses that cost like 500 dollars!

My “city” outfit and jacket had come straight off the clearance rack at TJMaxx.

I was running out of time and not sure what to do. Wear what I had on? It’d make a great story, but seriously, it wasn’t an option.

Then I saw it.

I’d come upon Shopping Nirvana.

A three-story discount designer store.

It was like TJMaxx on steroids.

“Oh my goodness,” my friend asked, her eyes wide open. “What happened then?”

“Oh, you know,” I said, waving my hand in air. “I ran into a store. Found a gorgeous dress that was a perfect match to my shoes and fit like a glove. And it was fifty bucks. You know, it was just the usual magic,” I said waving my hand in the air.

And that, my friend, is where the name was born.

It was just The Usual Magic.

a jar opening representing the birth of a business

photo thanks to yeshi kangrang

When I first set out to find a name for my writing, coaching and speaking practice, I had a long list of all these clever names I’d come up with.

But nothing felt quite right.

As women entrepreneurs we pour our hearts and souls into our businesses and are so closely connected to them, sometimes it’s hard to see clearly.

Your business is like your baby. And like a baby, you love and adore her (and she can drive you crazy sometimes, too!).

What I discovered is that sometimes the name of your business is hidden in the story of your baby’s (business) creation!

Ready to Discover Your Business Name?

Think back.

When did you first decide to launch your business?

Where did the idea come from?

Grab some pens and paper and tell your story.

Bring it to life on the page!

Or have tea with a friend or colleague and take a trip down memory lane!

Chances are, your “baby’s” name is hiding somewhere in your story!

Keep me posted!

Want some help?

Business coaching is a big component of my Transformational Life Coaching Practice.

I help women all over the world bring their businesses to life in a way that’s playful, inspiring, intuitive and organic!

Let’s talk!

Book a Complimentary Discovery Session today to learn more!